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  • A Business First Approach to Building Your GIS Program

A Business First Approach to Building Your GIS Program

  • 04/10/2023
  • 8:30 AM - 12:00 PM
  • The Penn Stater Hotel & Conference Center, 215 Innovation Boulevard, State College, PA, 16803
  • 17


  • Students will be required to show an active student ID at workshop check-in.

Registration is closed

Discovering and communicating the business value of your organization’s GIS is one of the most challenging endeavors the GIS program experiences, especially when it comes to engaging with leadership. Organizational leaders usually speak in a business language, and not GIS or technical; so how do you bring them to the table and engage with them in a productive way? How do you bridge the gap between technology and business? If you are asking yourself those questions, then this session is for you.

One effective method to bridge this gap is to lead discovery sessions with leadership and colleagues, communicating the benefits and value that GIS provides in a way that resonates with the executives in your organization. This session will introduce the importance of prioritizing business-related conversations, discuss real-life scenarios that break out into groups for an interactive experience.


Mary McColley
Sr. Solution Engineer, Esri

Short Bio: Mary is a Sr. Solution Engineer supporting various government customers who are passionate about the power of GIS. Mary received her undergrad degree & graduate certificate in GIS at University of Delaware. Prior to Esri, she worked at Kent County DE, Apple Inc., and Google, working on the Apple Maps and Google Earth platforms, and two other advanced GIS positions. Mary’s driving passion is to leverage Esri's technology to help improve people’s lives and positively impact the world.

Mark Bowen
Solution Engineer, Esri

Short Bio: Mark Bowen is a Solution Engineer supporting customers in PA & MD. He has nearly 10 years’ experience deploying and managing ArcGIS Enterprise and providing system architecture recommendations to support government agencies. Other areas of expertise: field mobility, system integrations and geodatabases, designing and implementing asset management solutions for utilities. He teaches graduate level GIS courses at West Chester University, where he earned a BA & MS in Geography with a focus in GIS.

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